Era Baits is a company that creates hand-crafted fishing lures using intricate, detailed designs, including its signature “sink” system.

Tasked with helping to capture photos and to help create a brand image, I wanted to let the gritty detail and fine, expert precision shine through, so I opted to use of sharp, intense close ups, showcasing the craftsmanship and effectiveness of the lures. This was an entirely solo project.

(Gear used: Sony FX-30, TTArtisan 50mm f/1.4, 7artisans 35mm F0.95)